“OMG” PSA Developed to Target Distracted DrivingJan 3rd, 2012 | By agrss | Category: Safety News
The Department of Transportation has created a public service announcement called “OMG” to warn teenagers against the dangers of distracted driving. The PSA is available on the newly redesigned Distraction.gov website, along with new materials designed especially for young drivers. The PSA also is airing nationwide in Regal Cinema theaters and on gas station pump-top screens owned by Outcast PumpTop TV throughout the month of December.
“Teen drivers are particularly vulnerable to distracted driving, which is why we are making an extra effort to ensure they understand the dangers,” said Transportation secretary Ray LaHood. “Thanks to thehelp of Regal Cinemas and Outcast, we’re reaching teens directly—whether they’re at the movies or filling up their tanks—to emphasize the importance of keeping their eyes on the road, their hands on the wheel, and their focus on driving at all times.”
The new PSA is designed to reach teenagers using imagery that relates to popular shorthand text messages such as “L8R” for “later” or “LOL” for “laugh out loud.”
“Today’s teenagers make no secret about the fact that they want to stay connected to their social networks and enjoy text messaging. That’s why it’s so important that we educate young drivers of the dangers of distracted driving and help them make smart decisions that will keep them safe during the holiday season and beyond,” says NHTSA administrator David Strickland.